The Enel Green Power Franchising network of shops aims to satisfy and stimulate the new environmental awareness that is spreading among an increasingly broad spectrum of the population. The restyling of the shop seeks to encourage a lasting dialogue with customers, creating an architecture and a communication system capable of expressing an idea of lightness and simplicity, energy in tune with the environment.

A clear example of this can be seen in the choice of colours: white, a colour which succeeds in restoring clarity to forms, giving light and whiteness to surfaces; green, a colour that par excellence evokes nature, living surrounded by a sense of protection and well-being.